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Alt-Energi : Logo, branding, website, marketing

Alt-Energi is a brand new renewable energy company based in Worcester. I have been working with the directors over the last twelve months to create the branding and website for the business. It’s been extremely interesting to visit their installations and watch the builds in progress, as renewable energy is such an exciting area of development for both commercial and domestic energy provision for the future. I also took the photographs for their website.

Understanding the product thoroughly is always the best starting point to be able to create effective graphic design and web communications. I really enjoy getting to know how it works and then making it ‘visual’ for everyone else to take in and understand.

View their website: www.alt-energi.co.uk

Rebel Riders

A cycling group for women based in Worcester approached me to design their logo.

New Year, New Business!

Logo & Branding for your new business idea.

It’s the time of year we all like to take a look at what we’re doing , where we’re at and what we want to achieve this coming year. If 2018 feels a good year to get your business started, or your product idea launched, I could be one of your vital stepping stones to making it happen.

I am often asked by people who have an inkling of a business idea to help them shape up the concept into a working platform on which to start to grow. As well as the creative logo and branding side of things, I have wide experience in all aspects of starting a business. Not least my own business has taught me a great deal about how to thrive and stay afloat, but I have worked with over 150 businesses to help them get started too.

A firm foot on the ground is the most important thing when starting out. As well as having your idea, it’s important financially not to leap too far at the start, but to keep things small, try things out without investing too much, find out what works, what doesn’t and be prepared to make changes along the way to find your way to success.

I am happy to talk through what you want to do before you need to make any commitment for me to help. give me a call on 07801 030938, or drop me an email on jo@jomenhinickdesign.co.uk

Read through some testimonials

Attracting customers to buy invoicing software

This was a great little illustration project for a ‘header’ for Sliq Tools Invoicing, one of the best online invoicing Apps on the market today. The team at Sliq wanted to compete better in this highly competitive market with some enticing graphics to sum up who they are aiming at, via their website.
With all websites needing to work effectively responsively, it’s a challenge to make an illustration work on a small phone screen, a tablet and a desktop, all at the same time.
I decided to create contemporary-styled cartoon figures of the core market sectors the product is aimed at. By making them all happy, smiley and up-beat, I hope I have managed to convey excitement and interest for this highly ingenious product, essentially one of the most important functions in anyone’s business – but also invoicing is exceeding boring to most people!
You can see my work in action at www.invoicing-software.com

After the success of this online version I created a second version, slightly different for Sliq’s old desktop invoicing software. Have a look at this version here www.sliqtools.co.uk

Going that extra mile…

A little logo design help for the way-mark signs which mark the Shropshire Way, a popular circular walking route around the county of Shropshire. My mother, a keen rambler based in Shrewsbury and actively involved in making the Shropshire Way a great route for walkers, approached me to help improve the old way-mark. This is a little circular sign which is attached to posts around the routes and needs to clearly indicate the direction to walk.

Here’s some images of the before and after and signs in situ, and my design which helped the design process along the way!

My Mum!

My design with yellow background was changed to orange and more detail was added to the buzzard.

The footpath signs showing old design and new design.

A little video of little feet

A little fun bit of footage I took for the website for www.tanyddraig.co.uk I’ve recently built. Ok the music doesn’t really cover up the baby crying but I think it shows the print process very well and helps prospective customers see what it’s really like. Videos are so important for websites to communicate the real deal. Done well, they are a good, additional selling tool.

iPad pictures for MD of Premier Stampings, Cradley Heath

Another commission hot off the iPad. This time the lead came through Twitter. It started off as a commission for an MD’s leaving present, but they ordered a whole extra set when they saw the works. I’m soo chuffed, I love doing these! More please 😉

New website for www.tanyddraig.co.uk

Tan y Ddraig is a long-standing client of mine, I designed their logo around 3 years ago and this year I have just finished building their website from scratch. I more or less insisted that I visit the studio/cafe in in Llanberis, North Wales to take photos of the ceramic artists in action, and also the products and generally cover all aspects of this great business. I needed to get all the images right so that the website would look great too. It was mid January, pouring with rain, I managed to get some great shots even though I did get thoroughly soaked. It was worth it. I do however look like a beached walrus! It’s what we have to do.

To build the site meant doing some research into how the Welsh translation side of things would work, and I’m pleased that with the way WordPress has improved over the last year, that this was successful around most of the site.

Additionally and with all websites I build now, knowing much more about how SEO works, I’ve made sure that everything on the site is as optimised as it can be and I’m sure the website traffic will take a leap over the next six months.

The site uses my favourite theme which is highly responsive, so it looks great on mobiles and tablets.

Have a look at the site in action at www.tanyddraig.co.uk

Another thing which I added was a video I made on my iphone which shows the baby foot printing in action. Baby cries and all, I think it does show how anything is possible as this little shop in Llanberis!

Meanwhile, here’s a selection of favourite shots I took.

Three New Logo and Branding Projects for Worcester Enterprises

First up is Nolan

DJ Tom Nolan approached me to design his logo and branding dor his DJ business. Tom, a full-time student helps fund his studies with DJ bookings at major club venues around Worcestershire and Birmingham. He was clear about what he wanted from the outset, and specified that he wanted a black on white logo to badge up his gear and merchandise.
I created the ‘N’ logo to personify loud, contemporary, sound using a new font with a bit of tweaking to make personal to Tom. This works well both as positive and reversed, and the square icon is a necessary and effective icon for social media. In fact, all the logo I create no have a ‘square’ version as standard to meet these needs.

While taking the brief at Tom’s HQ, I took some shots across the range of gear and deck equipment. With a little Photoshop work, I adapted these for the website which I built as soon as I had the branding cracked. Take a look: www.djnolan.co.uk

Next up is Veranda Lounge

This is a restaurant branding project for a venue at Gloucester Quays. Robin the owner approached me after a contact through the Worcester Festival of Business.

Robin needed a branding package that would take his restaurant into the next generation of Indian/Asian/Street-Food style becoming very popular at present. It was a gem of a project to work on and the design fell into place with ease. One of the most interesting aspects was creating a mood board to find to ‘look’ and also designing the logo that would work as stencil cut-out through the copper sleeve signage. The contemporary font; Rufina was spot on and helps convey that touch of ‘old Empire days’ I was looking for, and also it was a very practical solution for the signmakers. can’t wait to see it up and running!

And Finally, How to Cook!

Another of my New Business Start-up Pack customers. This was a really great design project to work on. Client Steph Harrison, a fully qualified teacher in Worcester has decided to branch out and start delivering classes  to children, students and adults about how the basics of cooking and preparing food. All the very basic skills are delivered to the class personally by Steph in her unique, engaging and vibrant style. The children love her and all learn so well they go home offering to cook the tea for their parents!
After designing the logo, which works in three formats, the website build was next to get done. The WordPress theme is really slick and totally responsive so it looks great on mobiles and tablets. Google will love it! I took all the photography with my Nikon camera, an add-on available with my start-up package. Take a look at www.howtocook.org.uk

Thank you Steph for a really great testimonial:

20.12.16
Jo was recommended to me by three friends and I am extremely pleased that I used Jo to design my logo, brand, leaflets and website.
I had a vision of how I wanted my business brand to be: contemporary, professional, fun and informative, which I thought was a pretty tall order. After Jo and I met to discuss my business plan and brand she came up with a superb logo and branding that encapsulated my thoughts. I am absolutely thrilled with her design.
She spent time taking high quality photos at my workshops which she presented in my promotional leaflets and included in the website she designed.
The feedback people have provided on my website and promotional leaflets has been very positive saying how professional and eye catching it is.
Jo is easy to work alongside and good at listening to your ideas and turning them into creative designs.
In addition, Jo gave some sound business advice and support. I would highly recommend Jo to anyone who is looking for an excellent and innovative designer.

To see more testimonials click here

Personalised Merchandise

This is the time of year when there seems to be many trade shows after the summer hols. I thought it would be good to flag up that I do arrange for many personalised merchandise items for our clients. Here’s a few photos I took in my studio of a nice collection for my client Aspire Business Partnership. This items included:

• Pop-up Roller banner
• Note Pads
• Keyrings – with torch
• Hessian shopper bags
• Gold balls
• Document shoulder bag
• Pens

Personalised merchandise with client logos