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Attracting customers to buy invoicing software

This was a great little illustration project for a ‘header’ for Sliq Tools Invoicing, one of the best online invoicing Apps on the market today. The team at Sliq wanted to compete better in this highly competitive market with some enticing graphics to sum up who they are aiming at, via their website.
With all websites needing to work effectively responsively, it’s a challenge to make an illustration work on a small phone screen, a tablet and a desktop, all at the same time.
I decided to create contemporary-styled cartoon figures of the core market sectors the product is aimed at. By making them all happy, smiley and up-beat, I hope I have managed to convey excitement and interest for this highly ingenious product, essentially one of the most important functions in anyone’s business – but also invoicing is exceeding boring to most people!
You can see my work in action at www.invoicing-software.com

 

After the success of this online version I created a second version, slightly different for Sliq’s old desktop invoicing software. Have a look at this version here www.sliqtools.co.uk