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Going that extra mile…

Going that extra mile…

A little logo design help for the way-mark signs which mark the Shropshire Way, a popular circular walking route around the county of Shropshire. My mother, a keen rambler based in Shrewsbury and actively involved in making the Shropshire Way a great route for walkers, approached me to help improve the old way-mark. This is a little circular sign which is attached to posts around the routes and needs to clearly indicate the direction to walk.

Here’s some images of the before and after and signs in situ, and my design which helped the design process along the way!

My Mum!

My design with yellow background was changed to orange and more detail was added to the buzzard.

The footpath signs showing old design and new design.

Worcester Festival of Business #worcestershirehour

Worcester Festival of Business #worcestershirehour

I took a small, open stand outside the Guildhall at this year’s Worcester Festival of Business. It was a great success and I had lots of visitors, many of whom I already new and some new prospective customers. I was focusing on promoting my New Business Start-up Pack, to help new businesses in and around Worcester get off to a great start with Logo & Branding created here by me. I mocked up a special ‘New Business Start-Up Pack’ logo to try to communicate the Pack – without showing any of my customer’s logos, as this would be confusing.

Robin Walker MP dropped by and I had a really nice chat with him about what I do. He was interested in the design process and remarked how hard it is to get the correct branding and that it starts of as such an unknown, kind of project to start with. It was really kind of him to Tweet about my business, I hadn’t realised he’d taken a photo of my pack:
robin-walker-tweet

jmd-framed-logo jo-menhinick-fob-2016 new-business-pack-logo new-business-roundel jmd-pop-up-worcester