MTCSS are a cold storage and refridgeration specialists based in Worcester. Although well established, they needed a refresh of their branding to get a new marketing push off to a good start. We designed and created a new logo and a suite of literature to extoll the vertures of their prestige products and the instalation and maintenance services they provide.
The logo is a bold ‘sliding’ logotype, representing the heavy refrigeration doors, product pallet movement in and out of cold room etc. This is further enhanced on thier MTCSS literature by the icey cold backdrop we created in house. Furthermore, we developed the logo to work as a snowflake motif which looks great on their van livery, twitter and workwear.
Whilst the main logo is clean and ‘cold’, we livened up the literature with fresh, crisp photography of the types of product stored in MTCSS instalations, for example strawberries, brocoli, bananas etc. The contrast is effective and engaging.