Logo, stationery and branding for a business consultancy company based in Birmingham. The founding partner has a love of Liverpool Football Club, and so it was no surprise that the winning concept for the logo was a free-drawn sketch of the Liver bird sculptures on the top of the Liver building in Liverpool. Another connection with the liver bird for the client was that the Art & Craft sculptors who created the sculptures were based in Bromgrove, his home town. Origins aside, the logo represents aspiration, positivity and freedom, virtues coveted by this new business partnership.
Skills: Logo & Branding
Client: Aspire Business Partnership